2010 Census Communications Campaign

In order to inform everyone about the 2010 Census and its importance, the Census Bureau has developed an integrated communications campaign (ICC) that includes paid media, earned media, a national partnership program and the Census in Schools program. The three goals of the ICC are: 1. Increasing mail response, 2. Improving accuracy and reducing the differential undercount, 3. Improving cooperation with enumerators DraftFCB and their partner agencies have developed the Paid Media Plan to make the 2010 Census the most pervasive message everywhere, especially during the mail-out/mail-back phase in March and April 2010. The Plan was created with the work of eight partner media agencies, will encompass multiple languages and reach into every market across the U.S. and Puerto Rico. All media vendors will have a fair opportunity to submit proposals via a questionnaire. This questionnaire and other request for proposals will be part of the buying process. If you are interested in participating, please fill out the following questionnaire. The deadline to submit your information is: October 15, 2009.