2012: The First Digital Election
November 6, 2012
[Commentary] Whichever way this election tilts, it will ultimately be tagged the first full digital election – the first to exploit the spectrum of live, real-time digital media.
The 2012 election has been characterized by 24-hour news content serviced by online comment, 360-degree analysis of candidate speeches and live TV debates that are wrapped with streams of digital vox-popping. With the election running close, it’s likely that the most memorable digital moment will not have been contrived in campaign offices, but will come from articulate social network comment. Unlike previous elections, the winning campaign message will not have been stage-managed but harnessed through open online debate.
2012: The First Digital Election Facebook, Google and Twitter tackle the election (Los Angeles Times) Facebook gets out the vote, this time with mobile prompts and a real-time map (Inside Facebook)