3 Marketing Mega Trends For 2012

Predictions for 2012:

Mega-Trend #1: Mobile Ecommerce Will Reach a Tipping Point
It was a quiet explosion and it’s not over yet. Purchases made on mobile devices will jump significantly in 2012. If you’ve never bought anything on your phone, watch yourself in 2012. You may personally contribute to this trend.

Mega-Trend #2: The Decline of Apps
Well, not an actual decline, but a decline relative to the growth of mobile sites. 2012 will be the year when people who say “I want to build an app” also say “...unless the same thing is possible with a mobile site.”

Mega-Trend #3: Enter Inbound Marketing
This is the year that millions of companies, large and small, realize that inbound marketing, rather than outbound advertising, is the way to go. By inbound marketing (a/k/a content marketing), we mean writing and promoting content using search marketing, social media, blogging, email marketing and PR.