3 Things We Learned About Publishers from the Apple E-Book Price Fixing Opinion

The Apple e-book decision is full of interesting information about antitrust law and emerging markets. But in addition to that, the opinion – drawing on internal emails and in-court testimony – offers a compelling description of how publishers see their world.

At least three things jump out:

1. Everyone at the Top Understands That There is a Relationship Between Availability and Piracy
2. Publishers Have Not Come to Terms with Pricing Digital Goods
3. Publishers Are Very Concerned About Protecting Their Existing Physical Market