45% of mobile phone users want better Internet access

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45% OF MOBILE PHONE USERS WANT BETTER INTERNET ACCESS
[SOURCE: Internet Retailer]
Nearly 45% of U.S. mobile phone users say that better Internet access will be a key factor in their next mobile phone purchase, according to a new study for The Kelsey Group. Only 26% of the mobile phone service subscribers surveyed currently opt for an Internet access plan. Among the 500 cell phone users surveyed for the “Mobile Market View” study, maps and local commercial search are preferred Internet applications. In the past six months, 9.8% of respondents used their mobile phones to conduct Internet searches for products and services in their area. During the same period, 10.7% downloaded or looked at maps, while 10.9% indicated they had downloaded search or mapping applications for use on the Internet to supplement those that came with their mobile phones.
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