49% OF US Households Have A TV Connected To The Internet

New consumer research from Leichtman Research Group finds that 49% of all US households have at least one television set connected to the Internet via a video game system, Blu-ray player, smart TV set, and/or stand-alone device (like Roku, Apple TV, or Google Chromecast) -- up from 38% in 2012, and 24% in 2010.

Overall, 24% of adults watch video from the Internet via a connected TV at least weekly, compared to 13% in 2012, and 5% in 2010. Connected television use is heavily skewed towards Netflix subscribers, with 49% of Netflix subscribers watching video from the Internet via a connected device weekly, compared to 8% weekly use among all non-Netflix subscribers. Among Netflix streaming video users, 78% say that they watch Netflix on a TV set -- a similar level to the previous three years. These findings are based on a survey of 1,211 households nationwide, and are part of a new LRG study, Emerging Video Services VIII. This is LRG's eighth annual study on this topic.

Other related findings include:

• 80% of all Netflix subscribers also subscribe to a pay-TV service -- compared to 85% in 2012, and 88% in 2010
• 48% of all non-subscribers to a pay-TV service get Netflix -- compared to 29% in 2012, and 16% in 2010
• 15% of Netflix subscribers agree that their Netflix subscription is shared with others outside their household
• 47% of households get Netflix, Amazon Prime, and/or Hulu Plus
• On a daily basis, 31% of adults watch video on non-TV devices (including home computers, mobile phones, iPads, tablets, and eReaders), and 58% weekly -- up from 18% daily, and 46% weekly in 2012
• Including connected TV sets, 34% watch any over-the-top video daily, and 61% weekly