5 Driving Forces For Media Change In 2012

As recent studies conducted by IBM and others have established, global marketing organizations in general and CMOs in particular continue to feel both underprepared and threatened by changes wrought by mobile, social media and the emergence of big data. While the evolving marketplace creates significant challenges for even the most savvy marketers, a disciplined and progressive approach to these dilemmas will be the most effective means to meet the challenges.

Below are five of the key driving forces that will shape the coming year.

1. The Data Challenge
2. All Media Is Social
3. The Decline of Amateurism
4. The Rise of Social Enterprise
5. The New Mini-Mogul