5 Ways Television Changed Dramatically in 2014

[Commentary] Here are a few ways the television industry is changing, and what it means for 2015:

1) Ratings went crazy. It's harder to track viewing habits on mobile devices.
2) Reality TV lost its mojo. There are still reality shows that do OK on broadcast, of course, but everything not called MasterChef Jr. is down.
3) Data brokers came out of the shadows. Third parties like Acxiom and Experian have an incredible amount of information, and the CEO of Acxiom told us consumers should have to pay to prevent their financial data from circulating among anybody who wants to buy it.
4) We saw the first crop of streaming shows as good as premium cable.
5) TV learned to love programmatic. TV subscriptions are getting sold differently as consumers express their displeasure with the ever-pricier cable subscription model. That means more and more inventory is delivered in apps and through browsers. And that means programmatic sales, for sure.