70% of TV Sets in Cable Households Do Not Have a Set-Top Box

70% OF TV SETS IN CABLE HOUSEHOLDS DO NOT HAVE A SET-TOP BOX
[SOURCE: Center for Media Research]
New consumer research from Leichtman Research Group, Inc. finds that 23% of all TV sets in consumers' homes do not receive cable or Direct Broadcast Satellite (DBS) programming. This represents over 70 million TV sets in US households that only receive over-the-air broadcast television. Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc., said "Just 36% of all TV sets in the U.S. are currently connected to a cable or DBS set-top converter box. With the digital transition now less than two years away, much work clearly still needs to be done to prevent millions of TV sets from going dark in February 2009." Half of all broadcast-only TV sets are in 15% of primary households nationwide that do not subscribe to cable, DBS, or any other type of multi-channel video service. The other half are in households that subscribe to cable or DBS. Nine percent of TV sets in cable households are broadcast-only, and 19% of TV sets in DBS households are broadcast-only.
http://www.centerformediaresearch.com/cfmr_brief.cfm?fnl=070522