8 strategies for saving local newsrooms

[Commentary] Based on our research, we have identified key strategies local newsrooms should be considering to reinvigorate themselves.

  1. Focus on original reporting.
  2. Own the master narrative of your community.
  3. What are the metrics telling you? To what extent does this matter?
  4. Consider content partnerships.
  5. Do you have the right mix of structure, staff, and skills?
  6. Diversify your income.
  7. Make time to experiment.
  8. Stop talking the industry down.

[Christopher Ali is an assistant professor in the Department of Media Studies at the University of Virginia. Damian Radcliffe is the Carolyn S. Chambers Professor in Journalism at the University of Oregon.]

 

 

 


8 strategies for saving local newsrooms