8 Things You Should Know About TV Everywhere

Here's what TV Everywhere is, isn't and needs to be in the next eight months before the initiative misses its chance to make computers the ultimate DVR for consumers. 1) In short, it's an attempt to make broadcast and cable programming available online, on-demand and free with a cable subscription. 2) It isn't Hulu for cable. 3) Turner, Rainbow Media, Comcast Entertainment and Scripps Networks are the first cable network groups to sign on for the early trials along with CBS. 4) The ad model is a TV-length commercial ad load.