ABC News, Bluefin Labs Extend Social TV Analytics Partnership Through Presidential Election

ABC News has extended its partnership with social TV analytics firm Bluefin Labs through next year’s presidential inauguration.

Bluefin Labs is a social media analytics company backed by Time Warner Ventures and several other top VC firms. The company has quickly established itself as a key source of data in the burgeoning social TV arena. Starting in December and continuing throughout the recent Republican primary debates, Bluefin Labs has been analyzing social media reactions and valuing candidates’ performances for ABC News. O’Keefe said the values assigned to candidates has “almost perfectly” correlated with major campaign events.