ABC Wraps Upfront Talks
June 20, 2014
ABC has largely wrapped its upfront deals, according to a network spokeswoman, making it the second broadcaster to conclude its annual summer deal-making.
The alphabet network declined to provide guidance on pricing and volume, but said it is pleased with where it landed, secured "appropriate" volume and is "well poised" to sell the remaining inventory closer to its actual air date, in the so-called scatter market. ABC secured price hikes between 4% and 5%, according to a person familiar with negotiations. That's down from the 7% to 8% increases it garnered in 2013.
ABC Wraps Upfront Talks ABC Completes Most Big Upfront Deals (B&C) ABC Finishes Upfront Deals With Mid-Single Digit Increases, Low Volume (AdWeek)