ABC's Diversity Push: Can It Put the Network Back on Top?
August 29, 2014
Every network says it celebrates diversity. But ABC is going harder than any other broadcaster this season, airing three comedies in which race isn't just in the background, but right out front. Why now? It's a mix of demographics, ratings, trying to do the right thing, and the awesome success of Shonda Rhimes. In the 2014-15 season, the creator of ABC's biggest dramas, “Grey's Anatomy” and “Scandal,” will be responsible for the network's entire Thursday primetime lineup.
ABC's Diversity Push: Can It Put the Network Back on Top?