Active Internet Users Connect Via Broadband

ACTIVE INTERNET USERS CONNECT VIA BROADBAND
[SOURCE: Nielsen//NetRatings]
Nielsen//NetRatings announced that 78 percent of active home Web users connected via broadband during the month of November, up 13 percentage points from 65 percent of active Web users a year ago. Broadband consumers are heavy Internet users compared to their narrowband counterparts. In November, with an average of 34 hours and 50 minutes per person, they spent 33 percent more time online than narrowband users, who had an average of 26 hours and 13 minutes per person. Among all time spent online during the month, 82 percent could be attributed to those connecting via broadband. In addition, broadband users viewed over twice as many Web pages as narrowband users, with averages of 1,574 and 681 Web pages per person, respectively.
http://www.nielsen-netratings.com/pr/pr_061212.pdf