Ad wars aim for stay-at-home moms

President Barack Obama and Mitt Romney have taken the fight for the female vote into the light of day — on TV. The target audience: stay-at-home moms.

Both campaigns are rushing to place ads on local TV stations in swing states during daytime TV staples, from “The Price Is Right” and “General Hospital” to “Ellen” and “Judge Judy,” according to political ad disclosure forms filed by broadcasters. New polling data show why: President Barack Obama has an astonishing 20-point lead over Mitt Romney among childless working women, but when it comes to stay-at-home moms, that margin drops to just 5 points.