AdMob's Transparency Changing Post-Google Acquisition

For the past two years, AdMob has released a jam-packed report each and every month, publicizing its activities in the mobile advertising market and detailing the industry's rapid development. But with the official close of Google's $750 million acquisition of AdMob, the mobile ad network's level of transparency is changing.

AdMob said it is issuing its final Mobile Metrics Report. While it has had its share of controversies, and it was questionable how independent the analysis could be going forward, the report gave publishers and developers a valuable guide to the top countries where ads were being viewed, and the top devices that were being used to view them. How it will change is not exactly clear.