Advertisers Pledge To Push Healthier Foods

ADVERTISERS PLEDGE TO PUSH HEALTHIER FOODS
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
Advertisers representing two thirds of TV food and beverage ad expenditures targeted to children under 12 have agreed to commit 50% of their media budgets for those ads to spots either for foods that meet government standards for healthy products or that include messages encouraging healthier lifestyles. They also agreed to limit ads with licensed characters, better label advergaming, and limit marketing in schools, with the Council of Better Business Bureaus promising to monitor compliance. The Center for Science in the Public Interest was quick to criticize the initiative, pointing out that the companies could still market the same foods so long as they included a message about healthier foods or exercise.
http://www.broadcastingcable.com/article/CA6390880.html?title=Article&sp...

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