Advertisers Push For Do Not Sell Internet Registry

As the Internet Corporation for Assigned Names and Numbers (ICANN), the organization that manages the address system on the Internet, gets ready to flood the Web with hundreds of new top level domain names, companies with brands to protect are increasingly worried that it's going to cost them millions of dollars in defensive registrations at the second level. Warning that the ICANN doesn't have an adequate system to protect brand names on the Internet, the Association of National Advertisers appealed once again to the Department of Commerce to put pressure on ICANN at its upcoming board meeting next month in Toronto to adopt stronger trademark protection mechanisms, like a Do Not Sell registry list.