Affluent Males Spend Up To $30K Annually Online

Some 19 million males with a household income of more than $100,000 spend twice as much when shopping online compared with their female counterparts, according to a report released this week.

It turns out men outpace spending for luxury items online compared with women, according to the iProspect study "The Affluent Male: What His Online Behavior Can Teach Luxury Brand Marketers." The survey included 26 questions. Some 40% of respondents shop online at least twice weekly, and those who shop multiple times spend in excess of $30,000 annually. The findings identify behavior and trends related to online research and shopping habits affluent males with salaries of more than $100,000 annually.