Alcohol, sex ads get prime TV time

The airwaves are getting more grown-up, and it's not just the shows. The Absolut Vodka commercials that aired in Los Angeles and 14 other cities during Sunday night's Grammy Awards marked the first time in years that liquor ads ran in prime time on network-owned stations. Also crowding the airwaves during heavy viewing hours are infomercials once reserved for the middle of the night and ads touting extramarital affairs and the intimate uses of K-Y Jelly. As the recession takes its toll on firms that rely on advertising, TV stations aren't the only companies running ads once considered inappropriate. In recent months, the NBA rescinded a ban on courtside advertising by liquor companies. Google Inc. and Facebook Inc. did the same for ads they run on their websites. Billboard operators have allowed more strip clubs to hawk their establishments on roadside signs. "When you have the evaporation of advertising revenue, you have to look for new and creative ways of getting sellers in the door," said Tim Winter, president of the Parents Television Council. "It's coming in the way of adult-themed products and content."