At Amazon, Giving in to Demands
After a weekend of brinksmanship, Amazon on Sunday surrendered to a publisher and agreed to raise prices on some electronic books.
Amazon shocked the publishing world late last week by removing direct access to the Kindle editions as well as printed books from Macmillan, one of the country's six largest publishers, which had said it planned to begin setting higher consumer prices for e-books. Until now, Amazon has set e-book prices itself, with $9.99 as the default for new releases and best sellers. But in a statement Sunday afternoon, Amazon said it would accept Macmillan's decision.
Under Macmillan's new terms, which take effect at the beginning of March, the publisher will set the consumer price of each book and the online retailer will serve as an agent and take a 30 percent commission. E-book editions of most newly released adult general fiction and nonfiction will cost $12.99 to $14.99. Those terms mirror conditions that five of the six largest publishers — Hachette Book Group, HarperCollins Publishers, Macmillan, Penguin Group and Simon & Schuster — agreed to with Apple last week for e-books sold via the iBookstore for the iPad.
At Amazon, Giving in to Demands E-Book Pricing Put Into Turmoil (WSJ) Amazon closes the e-book on Macmillan (FT) Amazon Says It Will Give in to Macmillan Pricing Demands (Bloomberg)