Amazon Seeks A Hit Kids Show Through the Classroom

Amazon is serving kids a side of education with their daily dose of TV shows.

The Seattle-based tech giant launched its first slate of children's series with shows from Emmy winner Drew Hodges, “Blue's Clues” co-creator Angela Santomero and Emmy nominee JJ Johnson.

The shows fit into a broader curriculum, a term Amazon executives use frequently that underscores their focus on educating and entertaining at the same time. “Creative Galaxy” chronicles Artie, an alien artist who lives in the eponymous realm of ingenuity and ends each show by urging kids to do something creative. “Tumble Leaf” follows a fox who goes off on an adventure each day.

“In all of these shows, you see these characters exploring and learning, and in all the shows we are asking kids to be active,” Tara Sorensen, Amazon Studios’ head of kids’ programming, told TheWrap. “It's not just about the story on the screen but how we can extend that learning.”