American TV Viewing Falls

The amount of time that Americans spent watching live television plus DVR playback shrank in the third quarter of this year, after growing steadily in the preceding four years, according to the Nielsen Cross-Platform Report. Americans watched an average of 4 hours, 18 minutes of live TV and 25 minutes of DVR playback in the third quarter of 2013, down from 4 hours, 24 minutes and 22 minutes of DVR playback in the third quarter of 2012. Meanwhile, the average person spent 16 minutes watching video on mobile in the third quarter of 2013, up from 11 minutes the previous year; online video viewing rose to 46 minutes from 40 minutes.