Americans are literally using apps like it’s our job

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We all know we live in a world where there's an app for everything. But how do we really use them? Nielsen released a new study showing that while the number of apps that smartphone-wielding Americans use holds steady at around 26.7 per month, we're spending more time with them overall. The average person used apps for 37 hours and 28 minutes last quarter -- nearly a full work-week. And that's up from 30 hours and 15 minutes just the quarter before and a 63 percent rise over two years, the company said. But that doesn't mean we're using more apps. The study found that while people are dipping into their apps more, they're not necessarily downloading a wider variety of apps. Instead, they're spending more time with the ones they already have. The firm also found that more than 70 percent of all usage comes from the top 200 apps.

Race was also a determining factor in how many apps people used, and for how long. African-Americans tend to use more apps, 30.3, on average, and spend nearly 43 hours using them. Hispanics, meanwhile, use fewer apps but spend nearly as much time -- 41 hours and 31 minutes -- in apps per month. Asian-Americans use an average of 28 apps per month and spend just over 37 hours using them. Nielsen found that white smartphone users use the fewest apps and spend the least time using them.


Americans are literally using apps like it’s our job