Americans' Home Net Adoption Slowing
[SOURCE: C-Net|News.com, AUTHOR: Daniel Terdiman]
New research from Parks Associates finds that about 64 percent of Americans had some form of Internet access at home in 2005 -- up from 62 percent in 2004. But the firm predicts that Internet adoption will grow only 3 percentage points by 2009. The Parks Associates report said that 42 percent of Americans now have some form of broadband access at home, while 22 percent more have dial-up. An additional 13 percent get Internet access only outside of the home -- at work or a library, for example -- and 23 percent don't use the Internet at all. John Barrett, director of research at Parks Associates, says that there are large pockets of Americans for whom modern technology means fancy televisions and home entertainment systems and not computers. And thus, he suggested, the only way to convince such people to get online would be to bundle computers and Internet service with televisions.
http://news.com.com/Study+Americans+home+Net+adoption+slowing/2100-1034_...
See the Park Associates press release at http://www.parksassociates.com/press/press_releases/2006/nat-scan_pr1.html
Americans' Home Net Adoption Slowing