Americans Watching Billions Of Video Ads, Content Monthly

Whetting the appetites of marketers, consumers are watching more online video advertising than ever. Breaking all previous records, Americans viewed more than 8.3 billion video ads in March, according to new data from comScore.

Delivering another record month, Hulu recorded more than 1.7 billion video ad views in March, while Google Sites, i.e. YouTube, ranked second with more than 1.2 billion video ads. The BrightRoll video network came in third with 953 million, followed by Adap.tv with 892 million, and Specific Media with more than 775 million. Time spent watching video ads totaled 3.5 billion minutes, with Hulu delivering the highest duration of video ads at 690 million minutes, according to comScore. Video ads reached 51% of the total U.S. population, an average of 53 times during the month, while Hulu delivered the highest frequency of video ads to its viewers with an average of 51, followed by ESPN, which delivered an average of 26 ads per viewer. Overall, 181 million US Internet users watched nearly 37 billion online content videos in March, while video ads topped 8 billion for the first time on record.