Among networks, Spanish-language Univision is now a top contender

AMONG NETWORKS, SPANISH-LANGUAGE UNIVISION IS NOW A TOP CONTENDER
[SOURCE: The Christian Science Monitor, AUTHOR: Ben Arnoldy]
Univision has surpassed the networks in young adult viewership, according to recent Nielsen ratings. The rising prominence of Spanish-language media is prompting concerns ­ including from California Gov. Arnold Schwarzenegger ­ about a slowing of the acculturation of immigrants. While the Hispanic media offer a different lens on American culture, many experts argue they often help educate recent immigrants about the US while preserving Spanish among their English-speaking children. "The difference with Spanish-language broadcast is it's really community-oriented news and it's news you can use," says Veronica Villafañe, former head of the National Association of Hispanic Journalists. "They actually encourage assimilation: This is where you go to get services; these are your rights. It's really an education channel." In heavily Hispanic regions of the US, Univision has dominated for some time in local news ratings, says Alan Albarran, director of the Center for Spanish Language Media at the University of North Texas. He concurs that Spanish-language news is more focused on community issues, spending much less time "chasing sirens."
http://www.csmonitor.com/2007/0917/p01s03-ussc.html