Annoucning NCTA -- The Internet & Television Association

National Cable and Telecommunications Association (NCTA) President & CEO Michael Powell announced that the association has launched a modernized brand that better reflects the makeup of the industry that NCTA represents and the consumer services its members deliver. The new brand and descriptor is “NCTA – The Internet & Television Association” and will be the association’s formal name in all aspects of its public image.

The updated NCTA brand is a continuation of the association’s effort to reflect how the marketplace is no longer defined by silos of the past. It also builds upon NCTA’s 2015 rebranding of “INTX: The Internet & Television Expo” from The Cable Show. INTX 2017 will be hosted in Washington, DC in April 2017. "Just as our industry is witnessing an exciting transformation driven by technology and connectivity, NCTA’s brand must reflect the vibrancy and diversity of our members,” Powell said. “While our mission to drive the industry forward remains the same, our look now reflects a renewed proactive and energized spirit.”