AOL’s Amazing, Inexplicable Money Factory

The most amazing thing about AOL’s business is the thing that drives AOL’s business: Millions of people, who started paying the company a monthly fee for Internet access more than a decade ago, who continue to pay the company a monthly fee for Internet access, even though they likely aren’t getting Internet access from AOL anymore.

Here’s how AOL makes money: Getting a shrinking number of subscribers -- 2.34 million this quarter, down from 3.62 million at the beginning of 2011 -- to pay an increasing amount -- the average AOL subscriber now pays $20.86 per month, up from around $18 a few years ago.