Apple to tell Senate it backs "comprehensive" privacy rules

Apple will pledge its support for federal privacy regulations during a Sept 26 Senate Commerce Committee hearing. Expect Apple’s Bud Tribble to underscore the difference between the hardware maker, which doesn’t need to make money from user data, with companies like Google, which have built their business model on it. Tribble, a longtime Apple employee who leads the company’s privacy engineering work, will "convey Apple’s support for comprehensive federal privacy legislation that reflects Apple’s long-held view that privacy is a fundamental human right" during the hearing. "We want your device to know everything about you; we don’t feel that we should," he’ll say. "These concepts have guided our design process for years because privacy is a core value at Apple, not an obligation or an aftermarket add-on."