Are Internet companies easy targets for the green movement?

Internet giants may be on the forefront of green innovation compared to behemoths in other industries like manufacturing. But what’s their motivation?

GigaOM’s Katie Fehrenbacher put that question to executives from Facebook and Switch at Structure:Europe in London. Switch EVP of data center technology Mark Thiele said that while public perception isn’t the Internet giants’ entire motivation, protecting their brands is a big factor, especially because they’re so vulnerable to criticisms from Greenpeace and other environmental groups.