Are Video News Releases All Bad?

ARE VIDEO NEWS RELEASES ALL BAD?
[SOURCE: Broadcasting&Cable, AUTHOR: Kevin E. Foley, creator of "sponsored news content"]
[Commentary] A video news release apologist argues that fake news is good news. "Times have changed, and the commercial interests in television today demand financial accountability from news operations. With fewer resources at their disposal, the pressure is on the producers to fill airtime with newsworthy, informative and even entertaining content. It’s a daunting challenge in many TV markets without outside help. Indeed, one of the most common practices in print journalism is to lift quotes and even blocks of copy from press releases. Reporters from local weekly newspapers to The New York Times do it every day without ever disclosing to the reader the source of the material. And you know what? Nobody cares."
http://www.broadcastingcable.com/article/CA6329692?display=Opinion