Are you safe? Facebook’s Safety Check and the future of emergency management

[Commentary] On July 28, Facebook issued a Safety Check in response to a shooting in a Chicago (IL) neighborhood, asking its users located in the area to verify if they were safe. Rather than wait for one of its employees to issue a Safety Check in the wake of a crisis, Facebook has recently begun using community-generated Safety Checks. These alerts are generated when a spike in user statuses tells the algorithm that there’s a crisis underway, which Facebook can follow-up with an employee-initiated Safety Check. As Facebook strives to make its crisis alert features faster and more precise, it gains use as a real-time crisis management tool rather than simply a crisis news source.

Using Facebook’s unique platform, Safety Check offers a clear advantage over inadequate government crisis alert mechanisms. First, “check in” messages instantly relay a tacit “stay away” to nearby citizens, increasing their emergency situational awareness. Second, Safety Check offers an alternative to telephone networks, which often jam up during crises. Third, today’s crises affect victims from many different nations, which makes reporting even more chaotic. With its centralized network of over 1.13 billion daily users, Facebook fills the need for a global crisis communication tool. By allowing users to quickly communicate that they are okay to loved ones or friends, Facebook can absorb some of the work of overburdened government crisis-response programs, allowing them to focus on other critical tasks like searching for missing persons. Such help would be welcomed by the government: in the aftermath of the Paris attacks, the State Department urged citizens to check in with family, not to contact the US Embassy. In the immediate wake of a crisis, the government lacks Facebook’s capacity to update billions of people on a person’s status.