AT&T adds benefits and eliminates deprioritization for its top-tier plan

AT&T is adding a few more benefits to its $85-per-month top-tier unlimited plan at no added cost. Unlimited Elite subscribers will now truly have access to unlimited high-speed data and will no longer be subject to deprioritization after hitting 100GB of data per month. Customers will also get a bump from 30GB of monthly hotspot data up to 40GB as well as up to 4K video streaming—boosted from a maximum of 1080p. The new plan features will be added automatically for all current subscribers starting this week. T-Mobile did more or less the same thing earlier this year; in fact, AT&T’s Unlimited Elite now matches T-Mobile’s Magenta Max nearly feature-by-feature. T-Mobile’s move to do away with data deprioritization for its highest-paying customers appears to have put pressure on its competitors to do the same.