AT&T and T-Mobile: the battle heats up

AT&T’s aggressive attempt to poach current and potential T-Mobile customers appears well targeted. T-Mobile has either passed AT&T or closed the gap on several of YouGov BrandIndex’s key consumer perception or sales measurements, including Buzz, Value, Purchase Consideration and Customer Satisfaction.

The latest T-Mobile’s product announcement may make AT&T’s task even tougher: T-Mobile just launched Mobile Money, a free checking account service available to anyone with a T-Mobile phone number. Even though in early January 2014, AT&T offered T-Mobile customers money to switch to AT&T, so far it does not seem to have impacted T-Mobile’s momentum.