AT&T Launches ‘GigaPower’ in Charlotte

AT&T has launched its fiber-based “GigaPower” service to parts of Charlotte (NC), a move that puts some speed pressure on incumbent cable operator, Time Warner Cable, and comes ahead of Google Fiber’s planned deployment in that market. To qualified homes in Charlotte, AT&T is offering a standalone 1 Gbps service starting at $70 per month (when customers agree to participate in AT&T’s Internet Preferences, the telecommunication company’s targeted Web advertising program), essentially matching up with the price Google Fiber has been selling its standalone 1-Gig service.

AT&T has been selling GigaPower's standalone 1-Gig service for more in other markets. But unlike Google Fiber, AT&T has been applying a monthly data consumption policy to GigaPower that caps usage at 1-terabyte before charging $10 for each additional bucket of 50 Gigabytes, with a maximum monthly overage charge of $30. AT&T is also pairing 1-Gig with TV starting at $120 per month, and a triple-play package starting at $150 per month.