AT&T Leverages Landline, Wireless Assets for Free U-verse Promotion

AT&T launched a promotion that many of its competitors will have difficulty matching. The company said it will offer up to one year of free U-verse High-Speed Internet service in parts of several states for small business customers that meet certain criteria.

The offer leverages the company’s landline and wireless networks, making it difficult for cable or wireless competitors other than Verizon to match. The move comes just a week after Verizon also launched a promotion that relies on its landline and wireless assets, suggesting that both companies may be feeling competitive pricing pressure. AT&T’s new free offer is on U-verse broadband speeds of up to 6 Mbps. Business customers will get one year of free service if they meet any of three conditions:

• They are new AT&T wireless business customers adding Mobile Share Value 10GB or higher plans
• They are existing AT&T mobility business customers migrating to AT&T Mobile Share Value 10 GB or higher plans
• They are existing business customers on Mobile Share Value 10 GB or higher plans