AT&T Loses The Landline With New Triple Play

On March 22, AT&T launched a new bundle of services containing video, data and voice, but this time consumers can choose whether they want wireless or a landline (it could be VoIP or a traditional circuit-switched line) for voice.

This upends the idea that after the triple play, the next big ISP offering would be a quadruple play, that includes voice, video, data and mobility. It also gives consumers a bit more choice in terms of paying for a service they actually use. AT&T still will offer a quadruple play for those who want it, but flexibility around voice gives AT&T an offering that the cable providers can't match today with their bundles.