AT&T to offer only one plan for new customers starting Oct. 25

AT&T said it will offer only its Mobile Share plan beginning Oct. 25, 2013, cutting out all other service options for new wireless customers.

AT&T introduced its Mobile Share plan in 2012. Under the plan, customers have unlimited talk and texting but splits data usage with others on their plan. AT&T said it has signed up more than 13 million customers for Mobile Share since it launched, and that 95% of new AT&T customers choose that plan. With so many customers choosing Mobile Share, AT&T said it has decided to simplify its offerings and cut out its other plans. AT&T's move to simplify its offerings follows a similar strategy enacted by T-Mobile earlier in 2013, when T-Mobile also streamlined its offerings so that new customers have to choose from the company's Simple Choice plan.