AT&T Plans ‘Unity’ Strategy for Free Calls

AT&T PLANS 'UNITY STRATEGY FOR FREE CALLS
[SOURCE: New York Times, AUTHOR: Laurie Flynn]
Only weeks after closing its deal for BellSouth, AT&T is embarking on an ambitious strategy to show customers the benefit of its owning 100 million phone lines. In an announcement expected today, AT&T will introduce AT&T Unity, a pricing package that allows its cellular customers to call any AT&T landline customer without incurring additional usage fees or using their wireless minutes. While AT&T wireless customers can already call each other free, the new plan will extend the program on a large scale to landline customers, enlarging what AT&T likes to call its "community."
http://www.nytimes.com/2007/01/19/business/19phone.html
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