AT&T Responds, Again, to Wireless Bureau's Sponsored Data Inquiry

As we explain (again) in the response provided to the Wireless Bureau, the video entertainment marketplace is ripe for disruptive change, which is exactly why consumers have enthusiastically embraced Data Free TV in all its competitive forms. That enthusiasm has caused competitors to react with additional consumer-friendly video offerings, like the T-Mobile offer announced recently.

And although the Commission has decided to apply Title II to broadband services, the Wireless Bureau’s analysis of AT&T’s sponsored data platform abandons decades of Title II jurisprudence to raise questions about a service that undeniably increases choice and lowers costs for video consumers. This is exactly the type of pro-consumer benefit that the DirecTV acquisition was designed to achieve.