AT&T Revenue Mix Would Change Dramatically, Post-DirecTV

How soon will AT&T and Verizon, whose revenues once were driven by voice products, find they both generate more fixed network revenue from video and high speed access than from voice?

Answer: AT&T will likely get there sooner than Verizon.

In fact, AT&T might find that voice is just the third most important revenue source, in the consumer fixed network segment, just as soon as it acquires DirecTV. Should AT&T succeed in its bid for DirecTV, video entertainment would possibly reach $37.1 billion, eclipsing even data services -- at about $28.3 billion in annual revenue -- as drivers of AT&T fixed network segment revenues.

After a DirecTV acquisition, voice would be only the trailing third most important revenue source for the fixed network segment. Of $89.7 billion in total revenues, voice would represent 22 percent of fixed segment revenues. Video would represent 41 percent of total fixed network revenues. Internet access and other data services would represent 32 percent of total fixed network revenues.