AT&T Takes on Verizon, Comcast with Gfast Deployment, Opening an Interesting Competitive Dynamic

AT&T is embarking on an interesting expansion strategy by launching AT&T Gfast based broadband service to multiple dwelling units (MDUs or apartment buildings to you and me) outside of their traditional service territory. The latest example is Boston, where AT&T announced the availability of Gfast delivered broadband services to select apartment complexes. AT&T Gfast can deliver up to 500 Mbps broadband, using existing building wiring, coax wiring in this case. AT&T is also bundling satellite-based Directv service, where available. Boston is home turf for both Verizon and Comcast. AT&T will expand these competitive forays outside of their traditional territory using 5G fixed wireless.