AT&T's Still Hiding $10 DSL Service

Coverage Type: 

AT&T'S SHENANIGANS IN HIDING $10 DSL SERVICE GO FROM EXASPERATING TO INFURIATING
[SOURCE: HearUsNow.org, AUTHOR: Bob Williams]
[Commentary] Let's not and say we did. That appears to be AT&T's newest tactic when it comes to letting consumers know about a bargain basement, $10 a month Internet service the company was forced to begin offering to gain government approval of its megamerger with BellSouth last year. In June we told you how there was not even a mention of the $10 a month service on AT&T's Internet service web page. To find out about it, consumers had to somehow devine they needed to click on a tiny button labeled "Term Contract Plans Available," which was buried in the boilerplate language near the bottom of the page. Like us, St. Louis Post Dispatch consumer reporter Michael Sorkin has criticized AT&T for its tactics. So Sorkin says he was pleasantly surprised when he got an email recently from AT&T saying it was taking steps to make it easier for consumers to learn about and sign up for the $10 a month service. As it turns out, not so much. As Sorkin wrote in his "Saavy Consumer" column this week, AT&T spokesman Kerry Hibbs told him ""We've changed our website to make our $10 DSL offer more prominent and easier to find." There were new buttons and headers on the web page, he was told. The company even sent along instructions to Sorkin on how to do it. Sorkin tried it. It didn't work.
http://www.consumersunion.org/blogs/hun/2007/08/post_1.html


AT&T's Still Hiding $10 DSL Service