Benton Asks FCC to Walk the First Amendment Talk When Considering Broadcast Ownership Rules

From the earliest days of broadcasting, federal regulation has sought to foster the provision of programming that meets local communities' needs and interests. The FCC’s rules have been rooted in the core values of localism, competition, and diversity. Any changes in FCC rules should be aimed at expanding the multiplicity of voices and choices that support our marketplace of ideas and that sustain American democracy and creativity.

Instead of the proposal before us now, the FCC should be considering policies that encourage:
Viewpoint diversity to ensure that the public has access to “a wide range of diverse and antagonistic opinions and interpretations.” FCC rules should facilitate opportunities for varied groups, entities, and individuals to participate in the different phases of the broadcast industry;
Outlet diversity, opening control of media outlets to a variety of independent owners;
Source diversity so the public has access to information and programming from multiple content providers; and
Program diversity so broadcasting delivers a variety of programming formats and content.