Biden-⁠Harris Administration Announces Cybersecurity Labeling Program for Smart Devices to Protect American Consumers

The Biden-Harris Administration announced a cybersecurity certification and labeling program to help Americans more easily choose smart devices that are safer and less vulnerable to cyberattacks. The new “U.S. Cyber Trust Mark” program proposed by Federal Communications Commission Chairwoman Jessica Rosenworcel would raise the bar for cybersecurity across common devices, including smart refrigerators, smart microwaves, smart televisions, smart climate control systems, smart fitness trackers, and more. This is the latest example of President Biden’s leadership on behalf of hard-working families—from cracking down on hidden junk fees, to strengthening cyber protections and protecting the privacy of people in their own homes. Several major electronics, appliance, and consumer product manufacturers, retailers, and trade associations have made voluntary commitments to increase cybersecurity for the products they sell.  Manufacturers and retailers announcing support and commitments today to further the program include Amazon, Best Buy, Google, LG Electronics U.S.A., Logitech, and Samsung Electronics. Under the proposed new program, consumers would see a newly created “U.S. Cyber Trust Mark” in the form of a distinct shield logo applied to products meeting established cybersecurity criteria. The goal of the program is to provide tools for consumers to make informed decisions about the relative security of products they choose to bring into their homes.