Big Tech’s Half-Hearted Response To Fake News And Election Hacking

[Commentary] Every day a new front emerges in Big Tech’s battle against fake news. Signs of trouble reared their head during the election, when hyper-partisan misinformation began materializing on Facebook. Months later it became known that many of these sites had been weaponized in a larger misinformation campaign spearheaded by external players, including the Russian government.

While they make head nods toward trying to fix the misinformation problem, the tech giants refuse to own up to these issues–citing the privacy of their clients and their own proprietary ad systems. While it may seem noble that the big tech companies are taking up the charge, their current attempts will likely produce little effect. The problem rests in the very advertising systems these companies created. No amount of content tagging or ad category de-incentivizing is going to stop the beast unless a bigger upheaval begins to take root.

[Cale is a Brooklyn-based reporter.]