The billennial generation: how bilingual millennials are changing Spanish-language TV

A generation of bilingual millennials are gravitating away from the torrid love stories and brassy variety shows that have been popular for decades on Spanish-language TV.

Univision calls this generation "billennials." And they increasingly consume their media in English. It's a shift that Spanish-language networks have seen coming for some time. Billennials now outpace immigrants, long the core market of Spanish-language media, as the main source of growth for the Latino population. Univision may be sitting pretty as the fifth-largest U.S. broadcaster with 2.8 million nightly viewers, and Telemundo has a nightly average of 1.4 million viewers, but the two networks recognize that if they want to maintain their hold on the coveted Latino market they need to actively court billennials.