Bing-powered share of searches reaches 30 percent in March 2011

Experian Hitwise, a part of Experian Marketing Services, found that Google accounted for 64.42 percent of all US searches conducted in the four weeks ending April 2, 2011. Bing-powered search comprised 30.01 percent of searcherpectively.

The remaining 69 search engines in the Hitwise Search Engine Analysis report accounted for 5.58 percent of U.S. searches. Yahoo! Search and Bing achieved the highest success rates in March 2011. This means that for both search engines, more than 80 percent of searches executed resulted in a visit to a Website. Google achieved a success rate of 66 percent. The share of unsuccessful searches highlights the opportunity for both the search engines and marketers to evaluate the search engine result pages to ensure that searchers are finding relevant information.